Our Story: In a market where every headphone brand has an enormous advertising budget, state-of-the-art facilities, and high-tech machines that can churn out as much product as they want, all of which we don’t have, why do we choose to not conform? Sound comes first. We’re craft-driven creators, meaning we prioritize producing the best product over generating the most hype. And by creating a better pair of headphones at the expense of publicity and growth, we can serve our customers better and foster a fervent passion for our product.
Our Founder: Frustrated by the dull and uninspiring range of Gym-wear available for women, Lorna took matters into her own hands and started sewing her own outfits while working as a fitness instructor in Australia. Her designs quickly gained a following, with the women in her classes queuing to place orders for her custom-made pieces.
Our Vision: "Our vision extends beyond the product. We don't just sell Activewear, we sell an active way of life. Our garments encourage women to achieve their best through Active Living and ultimately reach their full potential in life."
Our Customers: Conflict is key to telling compelling stories. So be transparent about the adversity your company has faced, and own it. The more honest you are about your shortcomings, the more people will respect you and relate to your brand.